Ad formats

Add your organization’s logo and a cover image to bring your Page to life. If you don’t yet have a logo, you can create one for free at Canva.comopens in a new tab.

Overview

Lead with relevant terms and phrases that describe your organization’s mission and purpose (LinkedIn members can search by keywords).

Organization info

Input your website URL and location, and select your industry and company size.

Call-to-action button

Customize your button to align with your goals and track who’s clicked in the admin view or in visitor analytics.

Join the conversation

Companies that post weekly see a 2x lift in engagement with their content.

Aim to include an image in your posts

Images typically result in a 2x higher comment rate. We've seen custom image collages (3-4 images in one post) perform especially well for organizations.

Two business professionals discuss while pushing a bike

Video gets 5x more engagement on LinkedIn, Live Video gets 24x more

And neither have to be difficult. Visit our Help Centeropens in a new tab for specs to get started with regular video. When you’re ready to stream live video content, host a LinkedIn Live Event.

Young professional LinkedIn members enjoying a lively conversation in an office

Showcase what makes your brand unique

Upload PDFs or PowerPoints to showcase what makes your brand unique. We’ve found members respond best to behind-the-scenes stories that highlight your unique culture and values. See how Hubspot does it.opens in a new tab

Orange Hubspot box with quote, Content marketing's steady adoption of storytelling is an exciting new opportunity for content creators

Reach your audience at the right time

Select the specific date and time for your posts to go live, making it easier to share with your audience when they’re most engaged.

Illustration of a prompt to schedule a post with the calendar highlighted.

Re-share posts where your organization is @mentioned

Highlight the best of your brand by re-sharing mentions from employees, executives, and key customers. Find them under your Page's Activity tab.

LinkedIn social notifications tab with Mentions highlighted

Reach new, relevant audiences with your content

Hashtags are a great way to expose your brand to a wider audience. Identify 3-5 hashtags that are top of mind for your organization and add them to your posts when relevant.

Conversation example with hashtags #LinkedInLive #Davos #wef #digitaltransformation and #innovation

Get your post in front of the right audience, for free

Target your organic Page posts to a specific language, location, region, university, function, seniority, industry, or company size. This is especially useful if you're a global Page with multiple geographic audiences.

Targeting options including Language, Region, Job function, Location, University, Company Size, Seniority, and Industry

Grow your audience

We’ve seen that once Pages gain 150 followers, their opportunity for growth becomes exponential. Follow these best practices and you’ll be on your way.

Reach more people with boosting

An easy way to reach new audiences with just a few clicks and a credit card, all without leaving the Pages experience.

Learn more about boosting

Illustration of screen showing boosting a post

Tap into your network to grow your community

Invite your first-degree Profile connections to follow your LinkedIn Page to grow your organization's community. Empower employees to help your company grow by allowing them to invite their connections to follow your organization’s Page.

Grow your page audience invite examples, with professionals John Smith and Lisa Browne next to Invite buttons

Tap into your product community with Product Pages

Build a community of enthusiasts and experts around your products to help raise awareness for your solutions, generate more qualified leads, and ultimately grow your business.

Learn more about Product Pages

Expand the reach of your posts through your employees

Notify employees of your most important Page posts up to one time per week to boost organic reach and engagement.

Example employee notification highlighting Notify employees of post over professional discussing in an office

Grow your reach by responding to posts as your Page

Comment, react, or share any post in your feed from the perspective of your brand, exposing your name to a wider, relevant audience. You can also follow other Pages to easily discover and join more conversations as your brand.

Image depicting UI for responding as your Page

Optimize your content with powerful analytics

Gain insights on your Page visitors and followers, the performance of your content, and how your Page compares to competitors.

Visitor metrics analysis example graph showing desktop and mobile visits, filtered by page views

Dive Deeper

Once you’ve mastered the basics, learn more about our most popular features and how other organizations are leveraging LinkedIn Pages.

Playbooks

Action Plan for Small Businesses

Get set up quickly and start growing your organization on LinkedIn.

Read nowopens in a new tab

LinkedIn Pages Action Plan for Small Businesses

Enterprise Playbook

How the world’s biggest companies make the most of their LinkedIn Page.

Read now

Two young professional women discussing in front of a laptop

Action Plan for Startups

Unique tactics for high-growth startups looking to establish their presence on LinkedIn.

Read now

Two young professionals discuss business in front of a laptop

Posting Best Practices

How to start meaningful conversations and boost your LinkedIn presence.

Read nowopens in a new tab

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Follower Growth Best Practices

Our 3-step plan to get more Page followers and grow your community of advocates and buyers.

Read nowopens in a new tab

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Videos

How to get started

Just created a LinkedIn Page? Here’s how to quickly establish your presence on the platform.

Watch nowopens in a new tab

Blue box with laptop showing example LinkedIn page

How to use mobile admin

Post and respond on the go with the LinkedIn mobile app. Learn how, along with best practices.

Watch nowopens in a new tab

Yellow box with mobile device showing example LinkedIn page

Using Content Suggestions

Discover trending topics and articles within your target audience on LinkedIn. Here's how.

Watch nowopens in a new tab

Example LinkedIn post showing an award ribbon symbol

Build an organic presence

Learn how to create and maintain an active LinkedIn Page through best practices and tips.

Watch nowopens in a new tab

Blog posts

12 Ways to Improve your LinkedIn Page

Learn how to establish thought leadership, build brand awareness, and move your audience to take action.

Learn moreopens in a new tab

A smiling individual using their laptop while sitting down.

LinkedIn Pages blog posts

Keep a steady pulse on what’s new with LinkedIn Pages

Learn moreopens in a new tab

Two laptops open on a table, with tea and pastries between

Get a helping hand

Build on your LinkedIn ecosystem by adding specialized Pages to highlight your talent brand or unique business lines, leveraging a community management platform or running LinkedIn ads.