How do you drive adoption when behavior change is hard? And how do you measure results and the bottom-line impact of your efforts?
Though you may believe social selling is imperative for your organization, it can be challenging to drive adoption and measure the results of a new way of selling. That’s where Salesforce and LinkedIn Sales Navigator come into play. By leveraging both, organizations can track adoption and gauge the impact on pipeline and revenue.
In this eBook “Accelerating Social Selling Adoption,” you’ll learn:
- How to measure and improve your social selling activities using the Social Selling Index
- How to merge social selling data with your CRM
- How the Sacramento Kings and Procure Technologies are taking advantage of these tools