For B2B salespeople, account-based marketing is quickly becoming a must-have component of a successful social selling strategy. Not only are you focused on a much smaller, more strategic pool of accounts, you’re also shifting from a transactional relationship with marketing to being in complete lockstep with everything from account identification to objectives to metrics.
ABM is catching on and early adopters are seeing striking results. Yet many organizations struggle to get started, because the central idea of ABM runs counter to their current processes.
That’s why we created “The Ultimate Guide to Account Based Marketing and Social Selling.” It outlines the seven key steps to creating an effective and scalable ABM program.
Download the eBook to learn how to:
- Position ABM as a strategic initiative within your organization
- Find and engage with the right decision-makers
- Create highly-targeted, relevant content
- Measure the impact of your program