LinkedIn’s Definitive Kit: Mastering the Consensus Sale
If you only have a single connection at a target company, your deal can easily be imperiled if that person changes positions or can’t convince others. The best solution is a multi-threaded approach, whereby you work with multiple decision-makers within each company to ensure that the deal moves forward.
Learn how to build customer consensus in three easy steps:
- Step 1: Target the right buyers and companies
- Step 2: Understand what buyers value
- Step 3: Engage buyers with personalized outreach
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