Influencing B2B Buyers:
New insights into B2B purchase drivers
If you want to get people to buy your product or service, you need to understand how they make purchasing decisions.
Product quality and seller reputation matter, but what are the things that influence purchasing decisions once those fundamentals are in place?
LinkedIn surveyed hundreds of B2B buyers around the world to better understand their motivations, preferences, and purchasing strategies.
Download our free guide to see the results.