As valuable as InMail is for connecting with prospects, the best salespeople only use InMail when a referral isn’t possible. Personal introductions still yield the highest success rates – up to 500% higher than an unsolicited approach.

But if you lack a common connection with a prospect, a wellcrafted, personalised InMail gives you a great shot at starting a conversation.

This eBook explains how to write a standout InMail message, using a proven approach and format for every single InMail you craft.

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