Many sales professionals use LinkedIn for prospecting, but they don’t necessarily use it to strategically build pipeline. This white paper will show how sales teams are leveraging LinkedIn to build sales pipeline. Specifically, the white paper will discuss how LinkedIn:
- Facilitates the warm introduction,
- Helps reps uncover hidden connections to valuable prospects,
- Offers simple, easy ways to establish trust with prospects,
- Helps reps nurture leads,
- Prevents deals from stalling in the pipeline and/or helps move deals through the pipeline faster,
- Saves time on prospecting by filtering masses of data.