Many B2B sales teams are using social media to prospect, but they’re not yet using it strategically to build sales pipeline. With 277 million members around the globe and 50 million members in APAC, a niche focus on professional networking and content sharing, LinkedIn is a logical platform to tap to build a consistent and robust pipeline.
This white paper will show how sales teams are leveraging LinkedIn:
- to secure a “warm introduction”
- to uncover hidden connections to valuable prospects
- to find simple, easy ways to establish trust with prospects
- to nurture leads
- to prevent deals from stalling in the pipeline and/or help move deals through the pipeline faster
- to save time on prospecting by filtering masses of data.