Salespeople who ignore social networks are not going to scale their
businesses as effectively as they could. While today's B2B buyers have
the resources to make purchasing decisions without ever speaking to a
sales rep, social networks such as LinkedIn provide an opportunity for
sales professionals to contribute to the conversation and influence
the buying process.
In this eBook, LinkedIn's Koka Sexton explains how you can use social
- Develop a multi-thread strategy to influence team buying decisions;
- Establish relevance by getting in front of prospects at the right time;
- Identify and contact the right people within target organizations
with powerful search capabilities.