Many B2B sales teams are using social media to prospect, but they're not yet using it strategically to build sales pipeline. With 280 million members around the globe and a niche focus on professional networking and content sharing, LinkedIn can be mined to maintain a consistent and robust pipeline.
This whitepaper explains how sales teams can leverage LinkedIn to:
- secure a “warm introduction;”
- uncover hidden connections to valuable prospects;
- establish trust and credibility with prospects;
- nurture leads;
- prevent deals from stalling in the pipeline and help move deals through the pipeline faster;
- save time on prospecting by filtering masses of data.