Enterprise buyers have evolved — but have salespeople evolved with them?

Research shows that:

  • 75% of B2B purchases are influenced by social media
  • 57% of buying decisions are made before a sales rep is involved
  • 98% of cold calls do not work 

In the Sales Survival Guide, leaders from cutting-edge companies such as LinkedIn, HubSpot, Miller Heiman, and PGi share their wisdom and best practices for engaging with today's increasingly independent social buyers.

By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission and LinkedIn’s products and services. If you are a LinkedIn member, you can control the messages you receive from LinkedIn in your settings. If you are a guest, you can unsubscribe from LinkedIn marketing emails at any time by clicking the unsubscribe link in the email. Your data will be used subject to LinkedIn's Privacy Policy.