Enterprise buyers have evolved — but have salespeople evolved with them?
Research shows that:
- 75% of B2B purchases are influenced by social media
- 57% of buying decisions are made before a sales rep is involved
- 98% of cold calls do not work
In the Sales Survival Guide, leaders from cutting-edge companies such as LinkedIn, HubSpot, Miller Heiman, and PGi share their wisdom and best practices for engaging with today's increasingly independent social buyers.