It's no longer about how we sell or build client relationships - it's all about where the buyer is - those that don't adapt will die.
This eBook gives case study examples on how leading companies in the world have changed their selling to engage better with today's social buyer.
Research shows that:
- 75% of B2B purchases are influenced by social media
- 57% of buying decisions are made before a sales rep is involved
- 98% of cold calls do not work
Sales professionals can't put their head in the sand, you must stand up and adapt to the evolving consumer. Getting started with social selling can be daunting and seem like more work but the facts are undeniable: 73% of salespeople using social selling outperform their peers. Get onto the winning side. With examples from companies such as LinkedIn, Hubspot, Miller Heiman and PGI, you will walk away with the facts on how you can begin protecting current clients and winning new business in today's increasingly independent social landscape.