As much of the B2B buying process continues to move online, social networks have become fundamental to the success of sales organizations. In fact, sales professionals who use social selling help best-in-class companies achieve a 16 percent gain in year-over-year revenue. Today's top salespeople are using social media to increase their revenue potential, exceed quota, prospect more efficiently, and consistently create a more robust pipeline.
In this eBook you will learn:
- How social changed the cold call;
- How to leverage your professional brand on social networks;
- Social selling success stories from enterprise companies;
- What the future of social selling holds for B2B companies.