Sales has always been about the buyer. But where before it was the vendor who controlled the buying journey - Today it is the buyer that is in control and reaching out to sales professionals much later in the buying journey.
This shift in power from seller to buyer has made the traditional sales methods challenging.
To be successful, sales professionals need to offer value to the buyer, whichever activity they are undertaking. The trick is to uncover real-time insights into your buyer so that you understand what they are trying to achieve.
This is what this eBook will cover - How to use LinkedIn updates on your prospects and customers to make selling simpler.
Download this eBook and you will learn how to:
- Make prospecting simpler
- Make account management simpler
- Use social triggers for sales