More from Philip
The advent of social networks has changed the rules of the sales
game. Customers used to seek advice from a salesperson before they
made a purchase. They are now more likely to use their social networks
to get recommendations.
If you want to reach the socially-connected buyer, you need to become
a trusted advisor in their networks. Social selling is how modern sales pros achieve
visibility and earn credibility among prospects. In fact, studies show
that 79% of sales people who use social media outsell
As a Marketing Cloud Consultant for Oracle, I use social selling on
the job every day. In social sales you're selling your reputation as
much as your product or service, and LinkedIn is a great place to
establish an online brand. Your LinkedIn Profile, for example, can
establish who you are and can clearly convey the value you bring to
I recommend customizing your profile page to focus on what you can do
for customers, rather than your work accomplishments. Let people know
how you've helped others and what you can do for them.
My biggest social selling strategy is to go where your audience is.
If they're active in LinkedIn Groups, engage them by joining the
conversation in a group you have in common. If they're sharing content
on LinkedIn, like and respond to their content when it appears in your feed.
LinkedIn's sales-focused platform can help you find leads, build
relationships, and win more deals. Contact us to learn how you can
gain access to Sales Navigator.