Social Selling Tips for Success: Sell to Your Audience

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The advent of social networks has changed the rules of the sales game. Customers used to seek advice from a salesperson before they made a purchase. They are now more likely to use their social networks to get recommendations.

If you want to reach the socially-connected buyer, you need to become a trusted advisor in their networks. Social selling is how modern sales pros achieve visibility and earn credibility among prospects. In fact, studies show that 79% of sales people who use social media outsell their peers.

As a Marketing Cloud Consultant for Oracle, I use social selling on the job every day. In social sales you're selling your reputation as much as your product or service, and LinkedIn is a great place to establish an online brand. Your LinkedIn Profile, for example, can establish who you are and can clearly convey the value you bring to the table.

I recommend customizing your profile page to focus on what you can do for customers, rather than your work accomplishments. Let people know how you've helped others and what you can do for them.

My biggest social selling strategy is to go where your audience is. If they're active in LinkedIn Groups, engage them by joining the conversation in a group you have in common. If they're sharing content on LinkedIn, like and respond to their content when it appears in your feed.

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