We’ve all done it. We interact with someone on social media with little expectation of developing a deeper relationship — the digital equivalent of “let’s do lunch.” It’s a well-intentioned gesture, but not a genuine invitation to build a long-lasting relationship.
Today, too many firms are using social interactions as a way to make a quick impression with prospects rather than as an opportunity to foster a mutually beneficial connection. It’s time to engage on social media the right way to get real, lasting results.
Download How Personalized Interactions Unlock Competitive Advantage and learn how to:
- Build prospect relationships through relevant social interactions
- Identify and target critical decision-makers
- Engage with relevant prospects on the right channel at the right time