We’ve all done it. We interact with someone on social media with little expectation of developing a deeper relationship — the digital equivalent of “let’s do lunch.” It’s a well-intentioned gesture, but not a genuine invitation to build a long-lasting relationship.

Today, too many firms are using social interactions as a way to make a quick impression with prospects rather than as an opportunity to foster a mutually beneficial connection.  It’s time to engage on social media the right way to get real, lasting results.

Download How Personalized Interactions Unlock Competitive Advantage and learn how to:

  • Build prospect relationships through relevant social interactions
  • Identify and target critical decision-makers
  • Engage with relevant prospects on the right channel at the right time

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