In today’s highly connected world, traditional sales standbys like cold calls and blind emails are going the way of dial-up Internet. Buyers today are more connected than ever, and the most successful sales pros are accepting the challenge to “Always Be Connected.” But with an ever-evolving array of sales-centric technology and new ways to stay connected at every turn, how can sales organizations avoid getting overwhelmed by it all and implement social selling effectively?
In this eBook, you’ll learn:
- How to build a social selling strategy that aligns with your organizational objectives
- How to put more emphasis on the “relationship” aspect of your CRM tools
- How to cut through the online clutter and execute thought leadership activities that grab the attention of busy prospects and customers
- Ways to avoid organizational silos and create a more collaborative, transparent selling team