Online professional networks are the number 1 information preference
of buyers in the final stage of the purchase process. In fact, 75% of
B2B buyers and 84% of C-level executives use social media to make
Research from IDC reveals how senior-level buyers engage with social
networks and explores the implications and opportunities for sales
professionals. In this kit, you'll find a Slideshare, infographic and
Download to learn:
- How social buying correlates with buying influence.
- Why B2B buyers gain confidence in purchasing decisions using
- IDC's 3 essential recommendations for sales professionals.