Online professional networks are the number 1 information preference of buyers in the final stage of the purchase process. In fact, 75% of B2B buyers and 84% of C-level executives use social media to make purchasing decisions.

Research from IDC reveals how senior-level buyers engage with social networks and explores the implications and opportunities for sales professionals. In this kit, you'll find a Slideshare, infographic and whitepaper.

Download to learn:

  • How social buying correlates with buying influence.
  • Why B2B buyers gain confidence in purchasing decisions using social media.
  • IDC's 3 essential recommendations for sales professionals.

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