It's a new year, and the time to chart your best course for success is now. As more and more potential customers turn to LinkedIn to research financial professionals, creating a strong online presence and building a solid social network is more crucial than ever before.

Social media opens the door for revenue producers, agents and advisors to become resources for customers moving through the decision making process. The savviest financial professionals are using LinkedIn to position themselves as experts, seize more opportunities and achieve their goals.

In this eBook, you'll learn:

  • How to develop your personal brand and professional network;
  • How to leverage your network to find the right potential customers, engage with them effectively and build strong relationships;
  • Ways to measure and boost your social media strategy.

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