Social Buying Meets Social Selling:
How Trusted Networks Improve the Purchase Experience

Free Whitepaper from IDC

To increase trust and confidence in making high-stakes company purchase decisions, B2B buyers leverage their professional networks.

Download this free report to find out how:

  • 75% of B2B buyers executives surveyed use social media to make purchasing decisions
  • Online professional networks are the number 1 information preference of buyers in the final stage of the purchase
  • Social buying correlates with buying influence

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