Social selling isn't just for salespeople - it's become a crucial way for marketers to attract and nurture the right people, and for account managers to delight their customers to increase upgrades and reduce churn. The fact is, social selling has proven to be very effective for lead generation with the right approach.
In this eBook by LinkedIn and Hubspot, we'll go over ways to take advantage of the five steps to master social selling in different scenarios throughout the entire buyer's journey.
Learn how to:
- Set up your online presence to attract the right people;
- Move leads down the funnel with content;
- Use social media to close more deals and hit your quota faster;
- Delight your customers after the sale.