Flexiroam Customer Success Story | LinkedIn Sales Solutions

Flexiroam’s co-founder and Vice President of Sales & Marketing Nicholas Yeap explains: “Our biggest challenge is educating travellers; helping them understand, and feel comfortable adopting, our technology. Flexiroam X is essentially a microchip in the form of a sticker that you paste on top of your SIM card. This turns it into a dual SIM that you can toggle on when you travel and toggleoff when you are home, just by using our mobile app. There’s no need to buy a local SIM card in your destination, and no need to switch out your SIM card. For many people, this is a relatively new concept, so it is mission critical that we help them embrace it.”

One way that Flexiroam does this is through alliances. Partnering sales and marketing not only drives revenue for the company, but also strengthens the Flexiroam brand through association with industry leaders. The company currently has over 100 travel industry partners, including major airlines and top travel agencies, and continues to build on success with some help from LinkedIn Sales Navigator.

“Before LinkedIn Sales Navigator, reaching out to prospects online was pretty tough, so my team spent a lot of time on the road trying to meet the right people through meetings, exhibitions and other offline marketing activities. Now, our prospecting and lead generation process is much faster because LinkedIn Sales Navigator helps us identify prospects with precision, gives us more insights about them, and allows us to connect directly with them within the platform,” said Nicholas.

He estimates that LinkedIn Sales Navigator contributes to about a quarter of Flexiroam’s partner sales, and about half of its on-lead generation today. It has also helped Grace Gadin, Flexiroam’s Head of Partner & Airline Affiliates, sign on two-thirds of the company’s airline partners.

“I love how LinkedIn Sales Navigator creates so many opportunities for us. Of course, it’s up to us to make the most of each connection. It’s not just about reaching out, but also about how well we connectwith people, how we show interest in their goals, and how we work to create a win-win situation for all parties,” she said.

INDUSTRY: Telecommunications

NO. OF EMPLOYEES: 11 - 50

LOCATION: Perth, Western Australia

ABOUT THE COMPANY: As the world gets smaller and travel footprints get larger, there’s a company changing the way people stay connected across borders—one ultrathin microchip sticker at a time. Malaysia-based Flexiroam developed its propriety technology to create a seamless, hassle-free travel experience, and is relying, in part, on strong industry alliances to share this to travellers.

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Nicholas Yeap

Co-founder and Vice President of Sales & Marketing
Flexiroam

Challenges

Solution

Results