Dataiku meets AI adopters at every stage of their journey with Sales Navigator
THE SUCCESS STORY
Embedding Sales Navigator into Dataiku’s sales approach is enabling The Universal AI Platform™ to understand where each business is in its AI adoption journey, and cut through the noise around AI. Sales Navigator has influenced 97% of Dataiku revenue in the last 12 months.
THE CHALLENGE
Cutting through the noise around AI
To extend Dataiku’s position as the most trusted platform for Agentic AI, Global VP Business Development, Ahmad Amed Nayeb needed a way to scale intelligent outreach across regions and industries. Tailoring Dataiku’s approach to the AI maturity levels of each business has enabled the sales organization to add value from the start, while generating a pipeline of relevant opportunities.
THE SOLUTION
Going from good to great with Sales Navigator
Ahmad launched a series of workshops to help embed Sales Navigator more deeply into Dataiku’s sales approach and leverage the full value of its core features and new innovations for pipeline generation. He also made Sales Navigator metrics a key element in Dataiku’s approach to sales team management and coaching, and this has helped to build a cohesive culture across the organization.
Sales Navigator’s integration with Dataiku’s Salesforce CRM ensures that global sales teams can collaborate around a shared source of real-time data, helping to illuminate the best routes into accounts. Extending licenses to account management and customer service teams is multiplying Dataiku’s potential for multi-threading.
THE RESULTS
97% activation rate for Sales Navigator licenses
Ahmad’s program of workshops has driven a 97% activation rate for Dataiku’s Sales Navigator licenses and made it the center of a cohesive global sales culture.
“When I started at Dataiku, I was very happy to see the organization using Sales Navigator,” says Ahmad. “But there is a real difference between good usage and great usage. We have a fantastic account team at LinkedIn, and when I reached out to them, they were able to help us understand how we were really using the tool, and more importantly, how we could use it even better.”
Embedding the sales behaviors that drive quality outreach
Dataiku’s Sales Navigator users now save 4.3x more leads than those at similar-sized technology businesses, with an average 14 leads per account.
“Sales Navigator data helps us to look at the balance in each salesperson’s approach,” Ahmad explains. “We can peel the onion a bit to check that they are engaging with the right prospects in terms of readiness and maturity. We don’t just look at how many InMails people send, but what their acceptance rate is. We can look at the balance they have between contacting people and conducting research. These things all help us to better coach our people, to ultimately drive better outcomes for the people we contact as they progress from prospect to customer.”
How Sales Navigator drives pipeline and deal size
The combination of informed outreach, multi-threading accounts and real-time data through Sales Navigator’s Salesforce CRM integration is having a major impact on pipeline and deal size for Dataiku. Over a 12-month period, 64% of closed-won deals and 97% of revenue were influenced by Sales Navigator.
“It’s not just about finding someone with a particular job title. It’s about finding Ideal Customer Profiles (ICPs) across geographies and industries,” says Ahmad. “Using Advanced Search helps us to reach out with confidence that we can actually help someone, and adding in Account IQ helps us to make sure each interaction is as relevant and impactful as possible. LinkedIn is a highly innovative company, and there’s real value in having a plan for how you’ll use upcoming features as well as existing ones.”
“Sales Navigator is essential in our approach to finding net-new customer contact records. It has helped us understand the whitespace landscape we haven’t traditionally explored and is a key platform we leverage for successful customer outreach efforts.”
Ahmad Amed Nayeb
Global VP Business Development
Dataiku
About Dataiku
Dataiku is The Universal AI Platform™, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents. Aggressively agnostic, it integrates with all clouds, data platforms, AI services, and legacy systems to ensure full technology optionality — empowering customers to future-proof their AI initiatives.
Providing no-, low-, and full-code capabilities, Dataiku meets teams where they are today, allowing them to build with AI using their existing skills and knowledge. Designed for the most demanding enterprise environments, Dataiku builds governance into every part of the platform, ensuring regulatory compliance and complete business alignment.
More than 700 companies worldwide use Dataiku, including leaders across industries including life sciences, logistics, retail, manufacturing, energy, financial services, software, and technology. With a strong focus on the Forbes Global 2000, Dataiku also supports non-profits and academic institutions through its AI-for-Good initiatives.
INDUSTRY
Software Development
No. OF EMPLOYEES:
1,000-5,000
HEADQUARTERS
New York, US
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