PeopleStreme Case Study

Cassidy had been an avid user of Sales Navigator in his previous role, so he recommended that PeopleStreme adopt it. The tool quickly gained traction with the sales team, and in particular, the Deals feature helps Cassidy coach his reps to identify and reach more key players in a prospective account — right up to the executive level. The Buyer Circle display, which syncs with PeopleStreme’s CRM (SalesForce), makes it easier to visualize the makeup and state of engagements with a buying committee. Cassidy uses these rundowns as a basis for productive check-ins with his team members.

"And I just go through them and say, ‘Okay, where’s this at?’ It shows me the next steps from the opportunity so I can see whether there’s been any recent activity or if there’s any area for concern."

With better visibility, intelligence, and insights, PeopleStreme has raised its game with the help of Sales Navigator. Cassidy points to one example where his team was able to engage the CEO and CFO of a major Australian manufacturer, where they previously had no points of contact prior to using Sales Navigator.

"Any deal that we’ve pursued, LinkedIn Sales Navigator in one form or another has given us a much better chance of closing," says Cassidy. "And that’s reinforced by our top BDMs being the best users of the tool. I don’t think that’s a coincidence."

INDUSTRY: Human Resources

NO. OF EMPLOYEES: 50

LOCATION: Melbourne, Victoria

ABOUT THE COMPANY: Since 2001, PeopleStreme has been developing world-leading solutions in Human Capital Management and currently has one of the largest integrated suites of HCM solutions in the world.

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Rob Cassidy

Sales Manager
PeopleStreme Human Capital

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