Rhumbix Brings a Personal Touch with Sales Navigator

Standing the test of time, construction remains a hands-on, face-to-face industry. Much of the business still happens offline, presenting unique challenges for companies like Rhumbix, which offers a cloud-based workforce management solution that brings digitization to this traditionally paper-based world. Rhumbix targets a very specific prospect base — decision makers in the finance and operations departments — but identifying these individuals for outreach can be tough. “There are not comprehensive databases where we can find decision makers,” says Kayla Rockwell, Director of Marketing.

Rhumbix turned to Sales Navigator as a means to overcome the inadequacies of existing prospect databases. “I think that because of the way LinkedIn presents itself, it is a low barrier to entry for someone who maybe isn’t as technically savvy,” Rockwell suggests. Because Rhumbix tends to target larger-scale businesses, and works under a prolonged sales cycle (often 100+ days), it’s critical to develop multiple relationships within organizations and progressively move prospects along through the funnel. Rockwell says the authentic, relationship-driven nature of LinkedIn helps create resonance in a decidedly old-school vertical. “It’s who you know. It’s a mutual connection. That’s the way it operates offline, and so being able to bring that element to the online space, which is what Sales Navigator facilitates, it really lines up with the way that things are happening offline.”

INDUSTRY: Construction

NO. OF EMPLOYEES: 50+

HQ LOCATION: San Francisco, CA

ABOUT THE COMPANY: Rhumbix modernizes construction field operations, helping builders go paperless in the field and improving how they measure and manage labor productivity. Our Field Intelligence Platform™ is a cloud-based mobile workforce management solution that collects and digitizes data from paper-based workflows.

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Kayla Rockwell

Director of Marketing
Rhumbix

Challenges

Solution

Results