Akkroo Practices What it Preaches with Personalization Through Sales Navigator
Despite recognizing LinkedIn as an important business development resource, the Akkroo sales team didn’t have a cohesive structure around using the platform for prospecting and outreach.
Akkroo specializes in helping businesses capture leads at events and follow up with personalized engagement. Adopting Sales Navigator helped the company apply these same principles to its own sales strategy, identifying and engaging qualified leads with customized, value-driven outreach.
Using Sales Navigator, Akkroo’s reps have been able to spend less time searching for prospects, and more time holding meaningful conversations. “Sales Navigator is a really powerful tool that’s made a huge difference to our SDRs, sales team and customer success managers,” said Ben Hartley, Head of Sales.
Collecting and processing leads from events is broken. Akkroo is the Event Lead Capture solution that connects your events, sales and marketing. No more unqualified and lost leads. No more delays in follow up. No more missed opportunities. Engage and capture event leads from your smartphone or tablet device.
In their own words
“Now I can focus on having really personalized conversations, because I can quickly and accurately pinpoint the right person to speak to at the company I’m reaching out to — it only takes seconds.”