Challenge:
 

• Working with clients in the mechanical engineering industry, Cad Disegni faces high standards of service, and sensitivities over intellectual property. Earning trust through credibility and professionalism is essential.
  

• The company wasn’t seeing strong ROI results with traditional methods like telemarketing, events, exhibitions.

Solution:
 

• By implementing Sales Navigator, Cad Disegni was able to solidify achievable targets and objectives.
  

• Equipped with intelligence and insights from LinkedIn, the sales team started bypassing gatekeepers and reaching decision makers directly. This brought tremendous efficiency to their processes.

Results:
 

• Since adopting Sales Navigator, Cad Disegni has shortened its sales cycle while lowering costs and increasing deal sizes.
  

• “We are starting a conversation with the final decision maker from Day 1,” says Sofia Cabrini of the Commercial & Marketing Department.

• Even in cases where leads are not converted into customers, Cabrini says her team is now developing more fruitful relationships with key contacts.