expalas Excels with Personalized, Targeted Campaigns Producing Quality Leads Around the Globe
Before Sales Navigator, it was a challenge to identify the “Buyer’s Circle” within companies, especially on an international scale. Gatekeepers impeded the efforts towards decision-makers, making it hard to build trust or a sustainable relationship.
By enhancing its targeting with Sales Navigator and Lead Builder, expalas was able to zero in on key figures and spark dialogues with astonishing levels of personalization. This aided a consultative selling approach that resonated, as well as subsequent lead nurturing.
expalas’ campaigns on LinkedIn have yielded an average response rate of 25-35%. Of the 500 marketing managers engaged through the new approach, they categorized 150 as valuable contacts. Of those, 50 real Sales Accepted Leads have been generated so far.
Sales Automation is the driving force behind the integration of social networks into sales-driven customer care.
In their own words
“With the help of LinkedIn’s Sales Navigator, we can easily reach real decision-makers worldwide. Sales Navigator helps us generate significant competitive advantages in comparison to other prevalent sales channels.”