Microsoft boosts sales productivity by 38% with its social selling pilot program centered on Sales Navigator.

Microsoft’s launch of Azure, its cloud computing solution, represented a meaningful shift for the software giant’s business. As its focus moved from selling products to offering subscription solutions, building the right relationships with business decision makers became more important than ever for Microsoft’s sales team.

Microsoft grew their social selling program from 15 sellers to 3000+ in less than 2 years.