SAP scales Social Selling and engages CXO decision-makers across all business cultures with Sales Navigator.
Headquartered in Walldorf, Germany, with locations in more than 130 countries, SAP is the world leader in enterprise software and software-related service.
By using LinkedIn Sales Navigator for social selling, SAP saw a 40% increase in sales pipeline within a few months of rollout.
“With the updated data lists on LinkedIn, it’s easier to target the CEOs of businesses that I’m targeting for cloud solutions in China. It has really shortened the sales cycle.”
— Charles Ruan, Account Manager, SAP China