Spendesk’s Investment Pays off in Qualified Opportunities

Spendesk chose to make Sales Navigator the heart of their sales strategy. They required each spending expert on their sales team to share relevant, value-add content across LinkedIn, build their network of financial professionals, and develop their reputation as someone who is helping finance leaders spend better.

Sales Navigator is fully integrated with SalesLoft (their outreach solution), and they use LinkedIn custom alerts such as fundraising, job changes, and acquisition news to have key touchpoints with their prospects.

The sales team at Spendesk has seen significant results through leveraging LinkedIn. One initiative involved sharing a unique personalized Spendesk video pitch, which has generated more than 100K views and hundreds of qualified opportunities.

Adding a LinkedIn touchpoint into their Sales Cadence increased the response rate for prospects at the beginning of their sales cycle from 8% to 17%.

Sales Navigator actions have helped them reach 18 touchpoints per new prospect contacted, compared to just 12 in the past.

INDUSTRY: Technology - Software

NO. OF EMPLOYEES: 51-200 employees

LOCATION: Paris, France

ABOUT THE COMPANY: We’re on a mission to make the lives and work of finance professionals easier and better with software and service that’s built for the way CFOs work today.

💳 Spendesk is an all-in-one spending platform that is fundamentally changing the way finance teams track employee spend. With smart cards, expense reports and real-time insights, your employees can easily pay for what they need while the finance team remains in control. You're moving fast. We'll keep up with you.

👉 Check out CFO Connect— a community for finance leaders with regular meetups, helpful content and an exclusive Slack channel. Learn more: http://www.cfoconnect.eu/en/

View Company Page

Download Customer Story

Challenges

New Approach

Results