There’s no denying that buying committees are getting bigger.
Today, the average B2B purchase involves 6.8 decision-makers. Add to this the fact that 20% of decision-makers change roles every year and it’s clear that a single-contact strategy for target accounts won’t get you very far.
So how can consultants connect with and build consensus among all buying committee members efficiently and effectively?
To help you nurture valuable lasting relationships with the right people, we’ve developed a guide to show you how LinkedIn Sales Navigator can get you closer to the decision-makers that matter. After all, the more headway you make engaging the buying committee, the more likely you are to close a deal.
Download the eBook – the final instalment in our series of three guides designed to help you get more out of our products – below and begin mapping out your customer’s buying committees today.