Though the responsibilities of sales operations teams tend to vary widely and change often, a few to-dos have become more commonly associated with the role, such as:

•   Determining sales operations structure
•   Planning and optimizing sales territories
•   Managing data
•   Forecasting revenue
•   Lead and opportunity handling

To offer a variety of perspectives on the opportunities and challenges facing today’s sales leaders, we gathered a virtual roundtable of experts to contribute to our pocket guide, Mastering the Great Sales Operations Balancing Act: Insights and Best Practices from Top Sales Operations Leaders.

In it, experienced practitioners provide advice for dealing with matters unique to sales operations leadership. Sales operations functions best when the primary focus is to change the business for the better. The trap sales ops leaders need to avoid is getting slogged down in sales’ daily operations. The advice offered in this pocket guide is sure to give even the most senior sales ops leader an idea or perspective worth exploring.