The events of the pandemic have accelerated the world into an era we call the Age of Agility. With new trends emerging, how can tech sellers adapt and work smarter in the decade ahead?
Now in its seventh year, LinkedIn's largest survey of B2B technology buyers provides technology sellers with insights to thrive in today’s changing world.
4 trends for technology sellers in the Age of Agility
Based on data gathered from close to 6,000 technology buyers globally
With 44% of buying journeys extending over one year, technology buyers are looking for sellers who prioritise their interests - understanding their needs and guiding them towards an informed decision.
2 in 3 technology buyers hesitate to try a new vendor. While they crave the innovation of challenger brands, they also want the reliability of established players, reinforcing the need for sellers to prove value and earn trust.
With 57% of technology buyers saying that post-sales support is a major factor when selecting a vendor, sellers need to stay actively engaged after the sale. This can boost retention rates and create ‘greenspace’ opportunities to up-sell and cross-sell.
