Exploring the Future of Sales & the Impact of Deep Sales
Learn more about how AI can augment selling and how the best sellers are practicing the deep sales approach
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Click here for more about our AI announcement for Sales Navigator, and its impact on the future of sales.
LinkedIn Sales Navigator:
Helps you grow, retain and acquire new customers
Deep sales' people-centered approach drives more revenue
The best sellers do things differently. They practice the deep sales approach, assisted by AI, to get conversations with people that matter.
For sales professionals, Generative AI (GAI) can enable new ways of working that heighten the importance of people-centric skills, helping make B2B selling more human than ever before.
LinkedIn is building on our AI foundations and reimagining how teams can use Sales Navigator with a pilot of two new GAI features – AI-assisted search and Account IQ – that make account research and lead prospecting more effective. Learn more.
Top sellers leverage their deeply engrained people-centered skills. They understand that warm, trusted introductions are the only way to break through the noise. They are multi threaded, knowing that today's complex buying circles require having more champions within accounts to maximize win rates. Learn more about deep sales, now AI-assisted.
LinkedIn Sales Navigator is at the heart of the world's first deep sales platform.
LinkedIn is uniquely qualified to address the challenges faced by sales leaders and reps. With the most comprehensive, accurate, first-party professional data in the world, we can provide insights and recommendations at a scale impossible for humans, assisted by AI - unleashing sellers' superpowers and increasing revenue.
Data:
The foundation of deep sales technology is high quality first-party and comprehensive data on companies, buyers, and relationships. LinkedIn’s exclusive data is provided by members themselves.
1B+ LinkedIn members
65M+ decision makers
2B+ annual interactions
Actionable insights:
LinkedIn technology, which has incorporated AI algorithms for years, analyzes and packages trillions of proprietary data points to provide real-time, transparent, and actionable insights that cut through the noise so sellers can focus on what matters.
Account Insights:
Important firmographic insights such as financial milestones, revenue, and changes in headcount
Relationship Intelligence:
The most comprehensive and accurate set of professional data in the world, including who decision makers are and how buying committees are connected.
Buyer Intent:
Intent based on behaviors. No other company has behavior data of buyers tied to their identities.
Outcomes:
The result is the ability to drive more revenue. By adopting an insights-driven sales system with LinkedIn products, sales professionals can deepen their relationships, and improve win rates and deal sizes. Sales organizations can plan territories with confidence, acquire and grow business, and empower teams with a single, reliable, data foundation in CRM.
Lift in Deal Size: +47%
Lift in Win Rates: +6%
Increased Pipeline: 38%
LinkedIn’s deep sales platform equips sellers and sales organizations with a shared foundation of intelligence
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With LinkedIn Sales Navigator, every seller identifies the right decision makers and capitalizes on the perfect moment to reach out, such as when they:
• Engage with a LinkedIn ad
• Change jobs
• Are growing their department
Sellers can also find warm paths in and potential advocates by uncovering who’s connected with their company network, previous co-workers, and who’s following their company on LinkedIn -
With LinkedIn Sales Insights, revenue operations teams can prioritize accounts with the best chance for success by understanding:
• Headcount across job titles and departments
• Connectivity across their company network
• Account growth and engagement trends -
LinkedIn’s data powers a shared foundation of intelligence that is delivered across our products, LinkedIn Sales Insights and Sales Navigator. Together with your CRM, this forms the foundation of a modern tech stack.
All while maintaining a single, reliable, data foundation in CRM.
Additional deep sales resources
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Exploring the Potential of AI in Sales
This session focuses on Generative AI’s impact on sales and how it's transforming Sales Navigator.
Watch On-Demand Show
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The Future is All About Going Deep
See how LinkedIn COO Dan Shapero sells, including his sales philosophy, what excites him most about the future, and why he's a believer in going deep.
Read blog
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The Deep Sales Advantage
See how LinkedIn’s deep sales platform can help you drive more revenue
Read more
Start unleashing your seller superpowers with the next generation of
LinkedIn Sales Navigator.