Gamification engages people, motivates action and promotes learning with game-based mechanics. The objective is to ignite competition, which is a tried-and-true method of motivation for most (if not all) sales professionals
Why use gamification within your sales team? It is a way to prevent new product “cram”, can create a little healthy competition, helps reps retain and apply new product knowledge, provides meaningful reporting and analytics, and it provides highly contextual scenarios to practice social selling.
Leverage this guide to plan your gamification strategy for engaging your team as they work towards their milestones and sales goals.
1: Territory Planning Contest
Set up your territory in Sales Navigator
Objective
Get the representatives into the mindset of saving Accounts and Leads.
Measurement
Within a two-week timeframe, representatives need to save 20 leads and 10 accounts.
Selection and award
A “winner” will be drawn to receive a recommendation on their LinkedIn profile from a sales leader.
2: Engaging with Insights
Sending Powerful InMails
Objective
Encourage the use of InMails to generate new relationships and sales opportunities.
Measurement
Each representative must submit their two best InMails with responses after a four-week period.
Selection and award
A “winner” with the best InMail will be chosen to receive a recommendation on their LinkedIn profile from your head of sales. The recommendation can be about the representative’s ability to build relationships, be a thought-leader and drive their whole team to success.
3: Social Selling Index Score Contest
Highest SSI Score Increase
Objective
Increase SSI score and engagement across all representatives.
Measurement
Highest percentage increase of SSI over three month period.
Selection and award
Competition should last the whole quarter. The top five winners can earn 15 minute 1:1 meetings with senior sales leaders.
4: Build a Professional Brand
Best LinkedIn Profiles
Objective
To encourage the sales team to improve their LinkedIn profiles and represent your brand in the best way online.
Measurement
The profiles of the sales team will be reviewed after by the program leader. Winning profiles must possess the top 10 profile tips and be optimized for their customer base.
Selection and award
Two winners will receive recommendations on their profiles from a sales leader.
5: Building Relationships
Using TeamLink for Warm Introductions
Objective
Encourage the use of TeamLink to facilitate warm introductions.
Measurement
Have the representatives submit success stories of using TeamLink when reaching out to a prospect. Also, make sure they provide the details of the outcome.
Selection and award
A “winner” will be chosen with the most impressive success story. The winners could receive company swag or a recommendation on their LinkedIn profile from a senior sales leader.
6: Finding the Right People
Top Searches and Profile Views
Objective
To encourage the sales team use of Sales Navigator to search for prospects in Lead Builder and view profiles before reaching out.
Measurement
The number of profile views and number of searches in a month.
Selection and award
The contest should span an entire month. There will be two winners: the person with the most profile views in that month and the person with the most searches in that month. Each of these winners will receive gift cards from their managers.