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  • Click the Me icon at the top of your LinkedIn homepage
  • Select Settings & Privacy
  • In the Privacy section, click Edit your public profile
  • Under Edit Visibility, turn On your profile’s public visibility

On the same page, create a custom URL. You can use your first and last name, or first initial and last name, so prospects can easily find you.

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Tips for choosing the right Profile photo

  • High-resolution, 400x400 pixels is the perfect fit
  • Close-cropped headshot that shows your face clearly
  • Neutral background or work setting
  • Be the only person in the picture
  • Wear what you’d wear to work
  • Take the photo in soft, natural light
  • Use filters wisely
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Tips for choosing the right background photo

  • Cropped to 4000x4000 pixels to fit the space
  • Focus on authenticity and credibility
  • Important details aren't covered by your profile photo
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  • What you do and who you do it for
  • The value you offer buyers
  • What differentiates you
  • Proof that you can deliver on your promise

Imagine telling a potential client how you can provide value for them, and write from there.

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Passion Intro - A sentence about what motivates you professionally and what that means for customers.

Background - One or two sentences summing up your career to date.

Company - One or two paragraphs about what solutions you offer, and how they’ve solved industry or customer problems in the past.

Call to Action - How to best get in touch with you.

  • Write in first-person
  • Avoid bullet points
  • Write in full sentences
  • Craft with passion and clarity
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Include details to help distinguish you from other sales professionals

  • Have you helped multiple customers achieve a significant business goal?
  • Do you help others come together to solve tough problems?
  • Do you have a trusted team to assist with the experience?
  • How do you give back to your community when you’re not helping buyers?
  • Do you remain involved with buyers at every stage?
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Skills assessments

LinkedIn lets you take online tests to help demonstrate the level of your skills to your audience, and display a Verified Skills badge on your profile.

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How to request recommendations

  • Click the Me icon at the top of your LinkedIn homepage
  • Select your profile by clicking your Profile picture
  • Scroll down to the Recommendations section and click Ask for a recommendation
  • In the Who do you want to ask? field, type a name
  • Select the name from the dropdown that appears
  • Fill out the Relationship and Position at the time fields
  • Click Next
  • Personalize the text in the message, and then click Send
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