A LinkedIn sales profile is more than just a resumé. It’s your selling brand – a proxy for the experience of doing business with you that buyers can use to detect where they’ll find value for their time. To create an effective one, it’s vital to keep this audience in mind.
of buyers research sales reps on LinkedIn
of buyers avoid reps with incomplete profiles *
Making a strong first impression has never been so important.
Improving your personal brand isn’t just to reassure skittish prospects; you’ll also attract new ones.
* IDC, “Social Buying Meets Social Selling: How Social Networks Improve the Purchase Experience”
Take a look at these two profiles of the same hypothetical person.
The right-hand profile of Veronica is obviously a lot more engaging for prospects and leads. She’s using a professional and warm photo, and her headline clearly defines the value she brings to clients. Her summary further elaborates on the skills and personality she brings to her role and customers, even highlighting specific benefits like time-to-market and media articles that demonstrate her expertise.
Veronica could take her profile even further, and support her summary with even greater detail by filling out other sections in her profile, like volunteer experience and projects.