An effective way to grab your prospect’s attention is by adding multimedia content to your profile, such as links to a portfolio, videos, presentations, or infographics.
You can add almost any media element to your profile summary. Before you do, take a few minutes to think strategically about what you’d like to accomplish with the additions, and how your summary text and rich media might complement one another.
2 and 5
Limit yourself to around five pieces of media content for your summary and two pieces of media content for your experience.
Make it a habit to review content in these sections every two months in case there is new and relevant content to be added.
The following are two areas to which you can add rich media:
Enhance your Summary with awareness-type content: C-level interviews about your company, videos dealing with industry issues, or campaign microsites.
Support your Experience with greater detail about specific solutions, including presentations or even videos where you directly address customers, help them overcome challenges and achieve their goals
You should share these assets in your feed, as well as your summary.
Pro Tip
Source content from your marketing team, then use your ongoing conversations with customers to add assets that will resonate with your particular target audience.
