As with the summary, use the Experience section to demonstrate what you can do for customers.
There’s a tendency to think of work experience in résumé terms—your skills, accomplishments, and day-to-day tasks for each job. But you’re not out to impress a potential employer, so it’s a good idea to keep your work history relevant to the solutions you have provided for clients.
Try scheduling a monthly or bi-monthly reminder to re-evaluate your headline and summary as even small changes can impact your lead generation efforts.
The key is to balance a buyer focus with your personality so your profile is distinct from other sales professionals. Possible ways you can convey this include describing how you:
Have helped multiple customers achieve a significant business goal
Help others come together to solve tough problems
Call upon a trusted team and process to assist with the entire buyer experience
Spend time when you’re not helping buyers, including charitable organizations you support
Remain involved with buyers at every stage – even after the purchase
Your writing should be professional, but that doesn’t mean it has to be boring. Let your passion shine through—and if a little gentle humor or irreverence fits your personality, go for it.