The default LinkedIn headline is automatically pulled from your work history, and lists your current position and company.
While this information may be useful for prospects, your job title alone doesn’t tell a very compelling story.
A well-crafted headline works with your profile picture and background image to capture attention – and it’s often the difference between a prospect staying to find out more or clicking away. It pays to see the limited word count as a creative opportunity rather than settling for a standard description of your role. Since it is one of the first parts of your profile your prospects will see, it needs to get them interested in seeing more.
The headline introduces your summary section, which is your space to showcase:
What you do and who you do it for
The value you offer buyers
What differentiates you
Proof that you can deliver on your promise
Ways to contact you
Imagine telling a potential client what you do in terms of how you can provide value for that person and their company, and write from there.
To boost rankings on Google, include words in your summary that your prospects use when searching. Talk to your marketing team about the keywords that prospects are likely to type into search engines – and aim to incorporate some of these as well.