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Is LinkedIn Sales Navigator worth the investment?

In 2023, LinkedIn commissioned Forrester Consulting to conduct a global Total Economic Impact™ study to determine the return on investment (ROI) of LinkedIn Sales Navigator. In this sub-set of the global TEI study, focused on the use of Sales Navigator in Europe, Sales Navigator was found to lead to a 20% increase in the number of closed/won opportunities in Year 1, and a 2x increase in outreach with quality leads.

Discover the main benefits identified by Forrester below, and read the full global study for the full details, including methodology and customer testimonials.

Revenue growth Sales productivity Research efficiency Data accuracy Buyer intent

Gain in net operating profit due to the increase in sales opportunities

By leveraging more accurate data, higher-quality leads, and improved messaging, the European organisations experienced an increase in qualified sales opportunities, leading to more closed/won deals and ultimately generating additional revenue.

Revenue Growth
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*LinkedIn commissioned Forrester to undertake this TEI study. Forrester does not endorse a company or its solution, and clients cannot purchase favorable opinions or results. Forrester maintains editorial control over any content created. For more information visit forrester.com/policies/tei.



**This information derives from LinkedIn proprietary data and is supplemental to Forrester's TEI Study findings.