LinkedIn Sales Navigator Economic Impact Study: Latin America Spotlight

By leveraging more accurate data, higher-quality leads, and improved messaging, the Latin American organizations experienced an increase in qualified sales opportunities, leading to more closed/won deals and ultimately generating additional revenue.

By leveraging accurate and detailed professional data, automated capabilities, and seamless CRM integration, the organizations’ sales teams more efficiently identified qualified leads ready to buy and engaged prospects with more effective messaging, resulting in increased opportunities and a positive impact on the bottom line.

Since Sales Navigator is built on the established LinkedIn professional platform, the organizations’ sales teams benefited from access to real-time, first-party professional data, as it ensured data accuracy and empowered the sales teams to approach the available information with confidence.

Sales Navigator incorporates a feature that identifies and reports buyer intent, enabling the organization’s sales team to track a prospect’s journey, prioritizing those most likely to engage based on intent signals such as responding to an InMail, visiting the organization’s LinkedIn page, and interacting with its posts. This functionality empowers the sales team to prioritize their efforts efficiently and concentrate on high-value prospects who are more likely to make a purchase.

Sales Navigator promoted sales team collaboration by allowing the interviewees’ team members to share accounts, leads, lists, and best practices to unlock efficiencies.