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To position account reps and sales teams for success, sales organizations must help them in understanding their customers and distinguishing their products and services in the marketplace. Part of that strategy involves creating and using sales battle cards.

This guide will explain the meaning of sales battle cards and why both sales and support teams need them. Furthermore, it will explore the process of crafting these cards by enablement teams to accelerate and optimize the sales cycle.

Learn about sales battle cards:

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1. They equip sales teams with valuable buyer insights


These cards contain useful buyer personas or insights about the ideal target customers. Moreover, they highlight job challenges, pain points, and criteria of these buyers when shopping for new solutions.

With LinkedIn Sales Navigator, reps can go a step further by identifying and analyzing prospects who match these personas. Using advanced search filters, they can uncover key information like professional roles, interests, and recent activity—helping them refine their approach.

2. They highlight unique selling points and differentiators

Additionally, battle cards help sales teams understand their product or service’s unique selling points (USPs), value propositions (e.g., the solutions customers seek in a valuable solution), and key differentiators that set their business apart.

LinkedIn Sales Navigator complements this by allowing teams to monitor competitors’ activities—such as company updates or employee movements—offering real-time insights into how to refine differentiators.

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3. They help new sales reps assess and pitch competitive advantages

Using the intel about buyer needs and a summary of product comparisons, sales reps can assess each prospect’s unique challenges to tailor a pitch highlighting competitive advantages.

LinkedIn Sales Navigator helps sales reps track prospects’ engagement with competitors, such as viewing relevant posts or following competitor companies, to further tailor their messaging.

4. They reduce buyer fears and support objection handling

Sales battle cards should also provide key messages and FAQs to assist account reps in overcoming common buyer fears and objections during their pitch and proposal process. For example, the cards can answer common questions about pricing in relation to leading competitors.

Using LinkedIn Sales Navigator, sales representatives can be notified when a buyer expresses concerns or discusses challenges publicly, reps can proactively address these in their pitches.

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5. They boost overall sales enablement and prospect engagement

Finally, sales battle cards provide tips that help teams to effectively engage prospects in meaningful conversations, propelling the sales cycle. For example, the card might feature a list of considerations for speaking with a prospect, such as showing genuine interest, understanding their industry, posing thoughtful questions, and avoiding jargon.

Sales teams can deepen this engagement by saving prospects to their profiles, tracking interactions, and staying informed about changes in roles or interests with LinkedIn Sales Navigator.

  1. A trusted and reliable brand

  2. 24/7 global customer support

  3. The largest network or customer reach in the country

  4. A fast connection or quick turnaround for client requests

  5. An affordable solution compared to other products or services on the market
Image of an example sales battle card template
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