Introduction

The introduction should be a short sentence where a salesperson introduces the product or service. In the sample elevator pitch video, the sales rep starts with,

This sentence begins with the product name and then explains who it serves and how it does so.

Problem statement or solution statement

Sales reps can then move on to a problem or solution statement as part of their elevator pitch to carry the conversation forward. 

Many B2B marketers need help to serve the right content to target customers or buyers at each phase of the purchase funnel. That’s why, after the other person in the elevator probes for more information, the sales rep in the video continues with a solution statement to address that problem:

Value proposition

If a customer were to ask, “So what does that mean, exactly?” The sales rep in the elevator pitch example video continues with a clear and concise value proposition or key benefit of using their product (e.g., Sponsored Content ads):

This value proposition is important because building trust and credibility with target customers is crucial for helping B2B marketers attract and qualify valuable sales leads, who can be nurtured into future buyers.

Closing statement

Finally, the sales rep can close their elevator pitch with a memorable statistic or fact that leaves a lasting impression on their prospective buyer.

After the closing statement, the sales rep might give their new acquaintance their business card or ask for another opportunity to tell them more about their product or service. If all goes well, this conversation could kickstart a long and mutually beneficial business relationship.