A photo of a man working on a laptop.

Modern selling metrics for sales operations teams

  • Conversations started

  • Bookings (demos, consultations, etc.)

  • List growth

  • Total hours invested into an account

  • Percentage of revenue attributed to account-based selling efforts 

  • ROI (based on hours and attributed revenue)

Modern selling metrics for individual sellers

  • Increase in LinkedIn connections over a specified period

  • Connection requests sent

  • Percentage of connection requests accepted

  • InMail messages sent

  • Response rate on InMail messages

  • Account penetration

  • Territory penetration

An illustration of the LinkedIn Sales Insights dashboard

Sales operations leaders can count on LinkedIn’s first-party data when it comes to:

  • Target account identification (firmographics and social proximity)

  • Managing lead and account data

  • Monitoring changes to leads and accounts 

  • Tracking lead and account attentiveness internally

  • Territory planning based on social proximity

  • Measuring territory and account penetration

  • Integrating with the CRM and other sales technology

  • Data modeling and analytics

  • Providing team members with a platform for identifying and engaging decision makers

  • And more