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Social selling is an indispensable strategy for sales and marketing teams to identify and engage with buyers. Companies that have embraced this approach have gained a distinct competitive advantage.

How do we know this? Well, because LinkedIn can measure it. The Social Selling Index (SSI) measures the behaviors of sales professionals that we know correlate with stronger results.

On December 3rd, please join Phil Amato from Microsoft and LinkedIn as we discuss:

  • An overview of SSI and why it matters
  • Trends by industry, geography and more
  • Microsoft’s journey in implementing a social selling program across thousands of reps, resulting in a nearly 40% increase in productivity

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