Navigating through change is now a must-have skill for sales managers.
As the world experiences rapid change, sales are declining. In LinkedIn’s fourth annual Global State of Sales Report, the ability to lead through change is one of the key findings — and it’s more crucial than ever during today’s challenging times. Here are other top insights from the report to help you be more effective right now.
of sales managers say leading through change is more important than five years ago.
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5 key global insights
Trust gets deals done.
Trust is essential in the sales process. Yet buyers and sellers find it in short supply. Breaking through the mistrust is key to unlocking revenue, becoming a trusted advisor — and getting the deal done.
of buyers think the profession is "morally and ethically challenged"
Sales technology is transforming the sales org.
As sales tech continues to rapidly reshape the industry, salespeople must be nimble to keep pace. Many organizations are focusing on the right tech tools to help their sales teams save time and boost efficiency.
of sales professionals say technology is very important or important.
Sales orgs are measuring for the long term.
Customer satisfaction is sales orgs’ top metric for measuring effectiveness — outranking quotas and customer retention. To make this a priority, sales leaders are quickly reorganizing so teams can best help current customers.
say customer satisfaction is the top metric for performance.
Data is increasingly crucial in the sales org.
Data is increasingly crucial for sales organizations — putting it to work before the sale — prospecting leads and assessing performance. To be most effective, sales executives must take greater control of how the data is used.
use data to assess performance.
LinkedIn is central to the sales process around the world.
For many buyers and sellers, LinkedIn is becoming indispensable in the process. Expect its importance to grow as Gen Z and millennials, who grew up with social media, take over the business world.
of salespeople are active on LinkedIn, which is up from 70% just two years ago.
Dive deeper into these key findings that are reshaping the sales profession.
Download the full Global State of Sales Report 2020 today for more key findings — and how you can use these insights to boost your sales performance.