Cold outreach is a dying approach to selling. Sellers embracing mass outreach tactics with spammy emails see an abysmal 1% response rate. But you're wondering, is there a better way?
LinkedIn research tells us that top-performing sellers take an insights-driven approach to selling, spending a greater proportion of their time researching and identifying the right buyers. They know that building multiple relationships at an account, leads to better outcomes and understand the importance of finding hidden allies who can act as champions.
Join us for this 45-minute session, where we’ll cover:
- How Sales Navigator is rooted in deep sales and the top performer habit that moves away from cold, mass outreach and enables insight-driven selling with Relationship Intelligence
- A demo of the new Relationship Explorer and how it will help you and your team uncover the right path in and discover hidden allies at target accounts
- Best practices for leveraging Relationship Explorer to save time prospecting, cross-selling and upselling, discover the right contacts at a target account, and find powerful insights to take immediate action
Featured Speakers
Guillaume Dufour
Sr. Product Manager
Erin Sumpmann
Sr. Product Marketing
Ivan Penas Romero
Head of CSM – APAC
Andrew McCarthy
Head of Account Partners - APAC