See how a Buyer First approach brings sellers and buyers together. Watch Video.

B2B Sellers win by putting buyers' needs first.

Find new ways to virtually put buyer’s needs first with LinkedIn Sales Navigator.

Today's virtual selling environment demands a new kind of approach, one that prioritizes the buyer’s needs above all else.

As the world's largest professional network with 722 million+ members, LinkedIn is the only place where buyers and sellers connect, share, and drive success for each other, every day.

See how a Buyer First approach brings sellers and buyers together

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By reaching out with her personal story, Hannah managed to get Pete quickly on board. See how she's building meaningful connections with buyersusing the LinkedIn sales tool.

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The best business relationships can become true friendships. Learn how Damola and Talei are using their likeminded values to support each other.

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Discover how Jon and Lauren formed a working partnership that's grounded in a shared vision: greater access to drinking water for all.

Sales Navigator empowers you to put your buyer's needs first

Strengthen customer relationships

Unique data and sales navigator insights can help you better understand your B2B buyer's market and the challenges facing them.

Empower yourself to support your buyers’ needs

LinkedIn Sales Navigator is designed specifically for virtual selling. Now, you can focus on solving your buyer's problems instead of your own and being more customer centric.

Build trust from the very start

Show your B2B prospects you mean value. Learn about accounts and share relevant content that'll help buyers with their decision making with LinkedIn Sales Navigator.

Start your LinkedIn Sales Navigator free trial*

Features to make being Buyer First easy

Lead recommendations

Personalized suggestions help you find the right B2B sales leads at target accounts.

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Advanced B2B lead generation and company search

Quickly find your most relevant B2B sales leads using our powerful search tool.

Real time B2B sales updates

Stay up to date with your accounts and B2B sales leads and act when it's best.

CRM Integration

Automatically save your accounts and B2B sales leads with a single click.

In-mail messages with LinkedIn Sales Navigator.

Reach over 722 million+ members on Linkedin Sales Navigator, even if you're not connected to them.