“It was essential to create an appealing employer brand. We had to communicate our story of transformation and the crucial role of natural gas and renewable gas in a low carbon world.”
Marta Luca
Marta Luca
Head of Human Capital Development and Change Management
Snam S.p.A.
Marco Alvera'
Marco Alvera'
CEO presso
Snam S.p.A.
“We created a content strategy to improve the perception of the company, raise its profile, increase brand awareness and bring to life the story of its transformation.”
Salvatore Ricco
Salvatore Ricco
Head of Communications
Snam

The results:


233% Snam Follower increase in one year


63% CEO follower increase in one month



51% of new hires influenced by LinkedIn

“Our main challenge was to successfully communicate the unique set of technical and technological skills and experiences of Snam employees. Once we had put real life stories and genuine craftsmanship at the heart of our digital stories, only then we started to inspire the entire LinkedIn community with our energy.”
Marta Luca
Head of Human Capital Development and Change Management
Snam S.p.A.